Informazion Italy Masterplace

Italy Masterplace 2024

10 Italian tourism destinations competing on the international tourism stage

Destination Italia, the Italian leader in high-end experiential incoming tourism, launches “ITALY MASTERPLACE,” the first national competitive format for tourism destinations. If you are familiar with a talent show, you have already understood what this is all about: a competition between tourist destinations that, flanked by Destination Italia’s incoming tourism experts, will hone their talents and compete on an exceptional stage: New York!

In all, 10 Italian locations will be selected with the support of Destination Italia’s Local Experts to present their “tourism talents.” Five events in a prestigious New York location, plus a final event to proclaim the first Italian Masterplace.

Each event will be dedicated to 2 destinations that will present to an audience of 50 “Top Delegates” selected by Destination Italia in New York from top tourism operators, journalists, influencers and opinion leaders.

All tourism destinations can participate: both start-up and more mature ones. The project is highly strategic for Italy as it enables the creation of the supporting pillars for the future sustainability of the Italian tourism market through the development of alternative destinations, new forms of tourism, and new seasons.

For more information on Italy Masterplace 2024:


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