We know how to process the most beautiful raw material in the world: Italy.

We know every corner of the country, from immortal art treasures to villages still intact in their authenticity, and we select the most authentic experiences for our travelers to experience unforgettable moments, welcoming them into true Italian culture. For us, there is nothing more important than understanding what they expect. And surprise them every time.

We are the first incoming operator in Italy in high-end tourism.

We work with more than 10,000 exceptional partners, including luxury hotels, private transportation, guides, local experts, manufacturers, and artisans; thousands of travel advisors and tour operators in more than 100 countries entrust us to provide their clients with extraordinary, unique, and every time magical travel experiences.

We innovate the Italian tourism model by starting from the ground up.

We know that aspirational and luxury incoming tourism has four times the current market’s untapped potential, and we know the way to best develop it: invest, systemize and offer foreign travelers excellence, reliability and choice.

We work closely with the Ministry of Tourism, institutions such as embassies, consulates and the National Tourism Agency, national and international associations including the Organized Tourism Federation and the National Italian American Foundation, and private sector partners.

We promote Italian tourism in the world through:

  • Growth by external lines, such as the acquisition of the Portale Sardegna Group, which is also listed on the stock exchange
  • Investment in proprietary technology, particularly on artificial intelligence
  • Development of B2B sales network with direct presence in key markets, including the new Destination Italia Group office in New York City
  • Investment in startups in the tourism sector, including Stylitaly, Smart Tours, Destination Beauty, Endu
  • Interventions to restore territories with high tourism potential, such as the renovation and transformation into a 5-star hotel of some historic buildings in the municipality of Naso, Sicily
  • Development of the first Local Expert network in Italy, with 90 touchpoints distributed throughout the territory

Reliable, solid, concrete.

We are a group listed on the Milan Stock Exchange, Euronext segment from 2021. We spread Made in Italy in the world and enhance the value of local SMEs thanks to the support of investors of great depth and experience, including Intesa San Paolo, Principe Vitaliano Borromeo, Riccardo Illy, and Federico Grom .

  • In Italy we work with more than 10,000 accommodation partners and tens of thousands of service providers.
  • Tour operators and travel advisors from more than 100 countries around the world entrust us with tens of thousands of travelers a year, with a focus on families, couples, individual travelers and small groups.
  • Nearly 4 million unique users frequent our B2C portals to book their vacations in Sardinia, Sicily, Apulia and Tuscany.

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