We develop smart technology for the tourism market.

The Group’s proprietary technology focuses everything on intelligence, automation, control and human touch. To orchestrate the great complexity of matching tourism supply and demand, we invest in the development of technologies that can learn, find efficient solutions, propose the best alternatives, and enhance the indispensable human touch of travel designers.

In recent years we have accelerated development activities on technologies such as:

  • API and machine-to-machine reservations
  • Parse-to-Book, capable of interpreting e-mail reservation requests
  • Business Intelligence to have minute control of the supply chain and economic aspects.
  • Full integration between booking engine and CRM to maintain an active relationship with your database

Hubcore: between online booking and artificial intelligence.

Destination Italia Group’s technological innovation plans led to the investment in 2023 in Hubcore, Italy’s best all-in-one booking platform. also has a highly experienced and skilled development team in CRM and Marketing Automation that, together with the Rome technology hub, develops innovative and high-performance applications based on the Artificial intelligence for the B2B and B2C tourism market.


Integration with new service providers to support the growth of machine-to-machine reservations

Artificial intelligence

Development of chatbot with ChatGPT for customer service and development of additional functionality for interpreting email reservations


Seamless integration with other applications such as CRM, billing system, payments, business intelligence to ensure management of B2C and B2B flows for both packaged and tailor-made sales.

Marketing automation

Systematic marketing automation activities to encourage cross-selling and new customer acquisition

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