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Destination Beauty

The startup dedicated to beauty and wellness that allows you to revamp your look and experience true Italian style.

Italy means beauty. Destination Beauty is the lifestyle project tailored for those who appreciate Made in Italy in all its forms and recognize Italian style standards as the absolute benchmark. Thanks to Destination Beauty, tourists traveling to Italy with SONO Travel Club will be able to rely on the experts at Destination Beauty to transform one’s look, from haircuts to makeup, from choosing the ideal clothes based on body profile to minor cosmetic surgeries. The first Destination Beauty center comes to life in Milan, which has always been the elective destination of foreign luxury tourism for fashion and shopping.

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