Our brands

Ten brands, one destination. We want to introduce travelers from around the world to the more authentic side of Italy.

Thanks to our services you can discover the best of the most authentic and exclusive Italy, with over 10,000 accommodations and thousands of activities to choose from. We support Tour Operators, Travel Advisors, national and international partners and travelers through dedicated B2B services, rapidly developing technology, vertical tourism products based on the evolution of travelers’ desires.

+1.000

Tour operator

Tour Operator and Luxury Travel Advisor

Destination Italia

The benchmark for high-end tourism, on the market for over 20 years with a collection of unique tourism experiences in Italy.

SONO Travel Club

The division specializing in tailor-made luxury experiences, offering selected operators the absolute best tourism products and services.

Charming Italy

The online portal specializing in high-end tourism in Sardinia, Sicily, Apulia and Tuscany.

Portale Sardegna

The online portal that brings together hotels, villages, apartments and travel solutions to experience every nuance of Sardinia.

Destination Local Expert

The project that innovates the Italian tourism model starting from the territory and creates new tourism in new seasons.

Hubcore.ai

The innovative, intelligent and modular software platform to easily manage the matching of tourism supply and demand.

Empeeria

Choose your itinerary and bring your Sicily travel experience to life with Empeeria

Welcomely

If you own a home and want to entrust it to a dynamic, widespread, and cost-effective property management system, Welcomely is the solution for you.

Destination Beauty

The startup dedicated to Italian beauty tourism: from hairstyle to make-up to aesthetics.

Tour Operator and Luxury Travel Advisor

Destination Italia

SONO Travel Club

Charming Italy

Portale Sardegna

Destination Local Expert

Hubcore.ai

Empeeria

Welcomely

Destination Beauty

Meet Forum

The annual event dedicated to sustainable tourism, with lots of talks and thematic seminars for industry professionals.

Roots Tourism

Roots Tourism is about exploring the land of origin, discovering and learning about ties to one’s family and friends from the past.

Become a partner

Join the more than 10,000 excellences that help us promote the tradition, beauty and unmistakable charm of the Italian lifestyle every day.

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