{"id":4657,"date":"2023-10-06T16:14:48","date_gmt":"2023-10-06T14:14:48","guid":{"rendered":"https:\/\/destinationitaliagroup.com\/group\/innovation\/"},"modified":"2024-07-03T16:17:18","modified_gmt":"2024-07-03T14:17:18","slug":"innovation","status":"publish","type":"page","link":"https:\/\/destinationitaliagroup.com\/en\/group\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4657\" class=\"elementor elementor-4657 elementor-2011\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff1e7c e-flex e-con-boxed e-con e-parent\" data-id=\"5ff1e7c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd98f45 elementor-widget elementor-widget-heading\" data-id=\"fd98f45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><div class=\"elementor-heading-title elementor-size-default\">Innovation<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8ccf2 e-flex e-con-boxed e-con e-parent\" data-id=\"7f8ccf2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c5a086 e-con-full e-flex e-con e-child\" data-id=\"5c5a086\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9731856 e-con-full e-flex e-con e-child\" data-id=\"9731856\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc8cb8 elementor-widget elementor-widget-heading\" data-id=\"0dc8cb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We develop smart technology for the tourism market.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2dd8cf e-con-full e-flex e-con e-child\" data-id=\"e2dd8cf\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-9f269ee e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"9f269ee\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1acf2cc e-flex e-con-boxed e-con e-child\" data-id=\"1acf2cc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1d4c7 elementor-widget elementor-widget-text-editor\" data-id=\"ba1d4c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Group&#8217;s proprietary technology focuses everything on <strong>intelligence, automation, control and human touch<\/strong>. To orchestrate the great complexity of matching tourism supply and demand, we invest in the development of technologies that can learn, find efficient solutions, propose the best alternatives, and enhance the indispensable human touch of travel designers.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7482ec8 e-flex e-con-boxed e-con e-parent\" data-id=\"7482ec8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7e5787 e-flex e-con-boxed e-con e-child\" data-id=\"c7e5787\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50160b3 elementor-widget elementor-widget-text-editor\" data-id=\"50160b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In recent years we have accelerated development activities on technologies such as:<\/p>\n<ul>\n<li><strong>API and machine-to-machine reservations<\/strong><\/li>\n<li><strong>Parse-to-Book<\/strong>, capable of interpreting e-mail reservation requests<\/li>\n<li>Business <strong>Intelligence<\/strong> to have minute control of the supply chain and economic aspects.<\/li>\n<li><b>Full integration between booking engine and CRM <\/b>to maintain an active relationship with your database<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7422e2e e-flex e-con-boxed e-con e-parent\" data-id=\"7422e2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2921bfd e-flex e-con-boxed e-con e-child\" data-id=\"2921bfd\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c67080 elementor-widget elementor-widget-heading\" data-id=\"5c67080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hubcore: between online booking and artificial intelligence.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67ecf6 elementor-widget elementor-widget-text-editor\" data-id=\"c67ecf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Destination Italia Group&#8217;s technological innovation plans led to the investment in 2023 in  <strong><a href=\"https:\/\/hubcore.ai\" target=\"_blank\" rel=\"noopener\">Hubcore<\/a>, Italy&#8217;s best all-in-one booking platform.  <\/strong>  Hubcore.ai also has a highly experienced and skilled development team in CRM and Marketing Automation that, together with the Rome technology hub, develops innovative and high-performance applications based on the  <strong>Artificial intelligence for the B2B and B2C tourism market.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ab9333 e-flex e-con-boxed e-con e-child\" data-id=\"6ab9333\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca01105 e-flex e-con-boxed e-con e-child\" data-id=\"ca01105\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5966c5f elementor-widget elementor-widget-heading\" data-id=\"5966c5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">API<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-759af2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"759af2e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 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class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integration with new service providers to support the growth of machine-to-machine reservations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e9420 e-flex e-con-boxed e-con e-child\" data-id=\"e5e9420\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfe5df elementor-widget elementor-widget-heading\" data-id=\"4bfe5df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f2431 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"22f2431\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958b1ff elementor-widget elementor-widget-heading\" data-id=\"958b1ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development of chatbot with ChatGPT for customer service and development of additional functionality for interpreting email reservations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fc5077 e-flex e-con-boxed e-con e-child\" data-id=\"7fc5077\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7222b4 elementor-widget elementor-widget-heading\" data-id=\"c7222b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INTEGRATED PLATFORM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1134a15 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1134a15\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69d8cc elementor-widget elementor-widget-heading\" data-id=\"b69d8cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seamless integration with other applications such as CRM, billing system, payments, business intelligence to ensure management of B2C and B2B flows for both packaged and tailor-made sales.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8db7af e-flex e-con-boxed e-con e-child\" data-id=\"a8db7af\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c107a11 elementor-widget elementor-widget-heading\" data-id=\"c107a11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing automation<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bcb11 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e4bcb11\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7e73f elementor-widget elementor-widget-heading\" data-id=\"db7e73f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Systematic marketing automation activities to encourage cross-selling and new customer acquisition<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82f7c7c e-flex e-con-boxed e-con e-parent\" data-id=\"82f7c7c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bca5b73 elementor-widget elementor-widget-image\" data-id=\"bca5b73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1220\" height=\"610\" src=\"https:\/\/destinationitaliagroup.com\/wp-content\/uploads\/innovazione-02.jpg\" class=\"attachment-full size-full wp-image-2829\" alt=\"\" srcset=\"https:\/\/destinationitaliagroup.com\/wp-content\/uploads\/innovazione-02.jpg 1220w, https:\/\/destinationitaliagroup.com\/wp-content\/uploads\/innovazione-02-300x150.jpg 300w, https:\/\/destinationitaliagroup.com\/wp-content\/uploads\/innovazione-02-1024x512.jpg 1024w, https:\/\/destinationitaliagroup.com\/wp-content\/uploads\/innovazione-02-768x384.jpg 768w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We develop smart technology for the tourism market. The Group&#8217;s proprietary technology focuses everything on intelligence, automation, control and human touch. To orchestrate the great complexity of matching tourism supply and demand, we invest in the development of technologies that can learn, find efficient solutions, propose the best alternatives, and enhance the indispensable human touch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4639,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4657","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation in Tourism: Destination Italia&#039;s Smart Technology<\/title>\n<meta name=\"description\" content=\"Destination Italia Group innovates in tourism with XML, Parse-to-Book and Business Intelligence, improving efficiency and the tourism experience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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